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Social Media is not a Sales Tool

There’s a reason why it’s called Social Media and not Sales Media: because it’s a place to be social! Have you had someone added you as a friend and almost straight away trying to sell you something? Annoying, right? I can tell you that no one likes to be sold at, and neither do your customers.

Social Media is a place to build relationship and trust with your students; it’s a place to build a solid foundation for your brand. The ratio of your social media posts should be 80% engaging content and 20% call to action. Check out our online courses or attend one of our live events to learn more on how to navigate your social media the right way.

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